Assistant Director, Communications and Marketing

Company: State College of Florida
Location: Bradenton
Posted on: April 3, 2021

Job Description:

Assistant Director, Communications and Marketing Below you will find the details for the position including any supplementary documentation and questions you should review before applying for the opening. To apply for the position, please click the Apply for this Job link/button. If you would like to--bookmark this position for later review, click on the Bookmark link. To email this position to a friend, click on the Email to a Friend link. If you would like to print a copy of this position for your records, click on the Print Preview link. Please see Special Instructions for more details. Special note about completion of application:You will receive a confirmation number indicating when you have completed your application. If you have not received a confirmation number, you have not finished your application. Good luck in the recruiting process!Public Records:All college searches are subject to compliance with Florida's Public Records Law and all documents submitted become the property of the college.Veteran Preference:This position is not eligible for veteran preference. Please contact Human Resources at (941) 752-5375 if you have any questions. Top Message The Assistant Director helps lead and manage a team responsible for brand management, content development, multimedia productions, advertising, social media, graphic design and production services to develop and implement marketing and communication efforts to support recruitment and enrollment for all campus sites, and support revenue generation by supporting contract training and the college foundation. This position is responsible for working with departments across the College to manage their strategic marketing and communication efforts and supports College marketing initiatives. This position provides development, coordination, tracking and budget management of the production of print, digital, video and other creative services projects, and serves as the department's liaison for creative and client services and marketing and public relations support for major College events. Position Title Assistant Director, Communications and Marketing Requisition Number PAF018 Job Description Applicants may be asked to demonstrate any or all of the following duties: 1. Provides technical and administrative oversight in the day-to-day operation of Communications and Marketing. 2. Assists the Director, Communications and Marketing to create and implement integrated marketing and communication plans designed to create awareness of the campuses and generate engagement, enrollment and/or revenue. 3. Manages the buying, scheduling and placement of advertising in various media formats with vendor account representatives, coordinates with agency as needed, monitors quality and payment, collects tearsheets and affidavits of performance, tracks campaign effectiveness and makes real time changes as needed. 4. Manages the department's participation in special event projects, which often take place outside normal business hours, including actively participating on committees as assigned and directing and coordinating the event photographer, videographer and other vendors as appropriate. 5. Provides managerial oversight of the department's annual production calendar with particular focus on recurring projects; responsible for maintaining calendar, deadlines and measuring internal effectiveness. 6. Provides managerial oversight of the Communication and Marketing ( CAM ) team in establishing and maintaining departmental processes and procedures. 7. Provides consultation and technical advice for communications, marketing and advertising for various College wide taskforces and committees. 8. Provides oversight of outside contractors and vendors. 9. Develops and completes reports and provides analysis as requested. 10. In collaboration with the Director assists in preparing department budget. Monitors assigned accounts and manages projects to work within budget. Works with executive assistant II on tracking payments and monitors account balances and works with vendors on discrepancies. 11. Supervises, coaches and evaluates communications and marketing staff. 12. Keeps abreast of communications and marketing trends and recommends changes to the Director to maintain State College of Florida, Manatee-Sarasota's competitive position. 13. Assumes leadership of the Communications and Marketing Department in the absence of the Director. 14. Works outside the typical work day to assist media in making deadlines or supporting the department at special events, including graduation. 15. Serves on College and Department's emergency response team, including serving as back-up for Director on emergency management messages (BB Connect) and on the Critical Incident Management Team ( CIMT ) as needed. 16. Performs other duties as assigned by the Director. Minimum Qualifications ---Education/Experience:
Bachelor's degree in related field (marketing, journalism, public relations, English) and five years of professional experience in advertising, marketing, media or public relations. ---Experience working with media buying for news media in print, TV, radio, and/or the Web, and other emerging media and the ability to select the appropriate media for the message. Exceptional writing skills in different styles (i.e., reporting, feature writing, expository, and persuasive). Demonstrated proficiency and resourcefulness in the use of all media formats, including new media, or social media, as well as traditional print and broadcast. The ability to think strategically and meet challenges both independently and as part of a team and work efficiently in a moderately-to-extremely busy office environment. Preferred Qualifications ---Supervisory Experience:
Two or more years of direct supervisory experience including performance management, training and coaching is preferred. Special Instructions to Applicants Special note about completion of application:
You will receive a confirmation number indicating when you have completed your application. If you have not received a confirmation number, you have not finished your application. Good luck in the recruiting process! Public Records:
All college searches are subject to compliance with Florida's Public Records Law and all documents submitted become the property of the college. Veteran Preference:
This position is not eligible for veteran preference. Please contact Human Resources at (941) 752-5375 if you have any questions. Pre-Employment Screenings Requires successful completion of criminal background screenings and employment reference checks. Department Name Communication and Marketing Campus Work Schedule 12 month Work Hours From 8:00 am Work Hours To 4:30 pm Total Hours Per Week 37.5 Requested Start Date ASAP Job Type Staff/Administration Continuing Contract Eligible No Benefits Eligible Yes Hiring Range $46,303.00 - $59,731.00 FLSA Exempt Job Open Date 03/01/2021 Job Close Date Open Until Filled No Statement of Non-Discrimination State College of Florida, Manatee-Sarasota does not discriminate on the basis of sex, pregnancy, race, religion, age, national origin/ethnicity, color, marital status, disability, genetic information or sexual orientation in any of its educational programs, services and activities, including admission and employment. Direct inquiries regarding nondiscrimination policies to: Equity Officer, 941-752-5323, 5840 26th St. W., Bradenton, FL 34207. Supplemental Questions Required fields are indicated with an asterisk (*).

• * How were you referred?
  • Affirmative Action Register
  • Bradenton Herald
  • CareerBuilder
  • Chronicle for Higher Education - Print
  • Chronicle for Higher Education - Online
  • Community College Week
  • Convergence: Diversity and Inclusion
  • Craigslist
  • Diverse: Issues in Higher Education
  • Friend
  • HBCUCONNECT.com
  • HigherEdjobs.com
  • Indeed
  • InsideHigherEd.com
  • JobFocus.com
  • Jobing.com
  • Monster.com
  • Sarasota Herald Tribune
  • St. Petersburg Times
  • State College of Florida, Manatee-Sarasota Website
  • The Hispanic Outlook in Higher Ed
  • Venice Gondolier Newspaper
  • Women in Higher Education
  • Buckaroo website
  • Other
  • Employ Florida
  • Linkedin
  • NAACP
  • Latin Chamber of Commerce
  • Job Fair
  • Twitter
  • Facebook
  • SCF Employee Referral
  • If Other (Please specify): (Open Ended Question)
    • * Do you have a Bachelor's degree in related field (marketing, journalism, public relations, English) and five years of professional experience in advertising, marketing, media or public relations.
      • Yes
      • No
      • * Do you have experience working with media buying for news media in print, TV, radio, and/or the Web, and other emerging media and the ability to select the appropriate media for the message?
        • Yes
        • No
        • * Do you have two or more years of direct supervisory experience including performance management, training and coaching is preferred.
          • Yes
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Keywords: State College of Florida, Bradenton , Assistant Director, Communications and Marketing, Executive , Bradenton, Florida