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eCommerce Manager

Company: Delicatessen Services Co., LLC
Location: Bradenton
Posted on: September 24, 2022

Job Description:

Hiring Company:

Delicatessen Services Co., LLC

Overview:
The Manager-eCommerce is someone who is enthusiastic about building relationships with retailer teams and enhancing our Boar's Head online experience for our consumers. The Manager-eCommerce is responsible for developing strategies and executing programs that drive sales and awareness for our products on retailer sites and that drive consumer affinity for our Brand. This person will collaborate with Boar's Head Marketing teams (Shopper Marketing, Communications), Boar's Head Sales teams, and with key retail partners to build seamless, integrated online experiences for the consumer.

Job Description:
Essential Duties and Responsibilities:

  • Drive awareness and sales of Boar's Head products via eCommerce programs with our third-party delivery (Instacart, Shipt), retailers (like Publix, Kroger, Ahold, Albertsons, HEB, others) and warehouse (Fresh Direct, Ocado) partners - leverage/manage online portals to drive boosted search, hero banners and other online tools to drive awareness
  • Develop new, innovative, scalable programs to help elevate the Brand and enhance the online deli shopping experience, (add-to-cart capabilities, companion selling, online sampling, and other valued programs).
  • Lead team to develop a Boar's Head "Omni Deli" Consumer Affinity Program which integrates the dynamic consumer touchpoints the Brand offers and incorporates value-added offerings, ownable personalization capabilities; partner with Marketing team and key agency partners
  • Refine/evolve the optimal online experience ; constantly leverage learnings and relevant technologies to create an ownable experience that builds brand equity and drives loyalty among brand advocates
  • Complete other related projects as defined by the Sr. Director of Strategic Initiatives Education and Experience
    • Bachelor's degree in Marketing, Sales or related field; MBA preferred
    • Eight (8) or more years business experience in marketing, ideally in CPG or product-based categories
    • Three (3) or more years of professional experience in a fast-paced eCommerce business in leadership roles in marketing, promotions, or related agency experience
    • Ideal candidates will have business experience in both Marketing and Sales within the eCommerce marketplace
    • Experience working with Retailer Media Networks and optimizing media via related portals (like Pacvue, Skai/Kenshoo)
    • Experiences working with agency partners and Marketing teams to create successful new campaigns and programs
    • Experience with data and dashboard management, ad hoc reporting and ability to analyze and present sales information
    • Advanced MS Office skills (PowerPoint, Word and Excel)#LI-TB1

      Location:
      Sarasota, FL

      Time Type:
      Full time

      Department:
      e Commerce

Keywords: Delicatessen Services Co., LLC, Bradenton , eCommerce Manager, Executive , Bradenton, Florida

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