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VP Communications

Company: ExecuNet
Location: Bradenton
Posted on: May 3, 2021

Job Description:

IMG Academy is seeking a VP, Communications. The VP will plan, coordinate and execute communications activities for IMG Academy, the world-renowned sport training and educational institution. Manage brand messaging and positioning, internal communications, crisis communications, and community relations, while creating a steady source of positive news surrounding IMG Academy, its athletes, alumni, sponsors, and events.

Position Responsibilities

  • Oversees brand positioning and messaging in association with the Marketing department
  • Creates and maintains relationships with news directors, editors, writers, reporters, photojournalists, video crews, bloggers, and other members of the media
  • Pursues positive press around the business, campus, athletes, and partnerships
  • Manages internal communications, liaising with senior leadership and HR to maintain an effective strategy
  • Manages crisis communications
  • Provides strategic communications counsel to senior leadership
  • Works with senior leadership to grow and maintain role in the community
  • Builds and strengthens relationships with other key internal service functions (HR, Finance, Legal etc.) to ensure efforts are aligned and supportive
  • Crafts key messages, statements, media alerts, and news releases as needed
  • Assists the marketing department in creating an impact through storytelling across all of IMGs digital and social media platforms and channels
  • Planning and executing press and community events including but not limited to: press conferences, ribbon cuttings, and college signing ceremonies
  • Liaises with IMGs sponsors to share content, contacts, and ideas
  • Provides strategic direction of video production efforts and liaises with marketing to optimize use of video across all channels
  • Prepares and regularly distributes internal newsletters highlighting media coverage or other key initiatives
  • As a member of the broader, centralized Company Communications team, collaborates on opportunities to both support the parent brand and leverage it to elevate the profile of IMG Academy


  • 8+ years communications and managerial experience required
  • Knowledge, experience and passion for sports; working experience in sports preferred
  • Strong writing background
  • Demonstrated experience with digital/social content at a professional level
  • Comfort with using Cision or similar media database for creating media lists, tracking and analyzing media
  • A degree in journalism, PR, marketing or a relevant arts and humanities subject preferred


  • Effective, polished verbal and written communicator
  • Strong interpersonal and organizational skills
  • Excellent time management skills

Background Requirements

  • Requires a background check upon offer
  • Requires a drug check upon offer

Keywords: ExecuNet, Bradenton , VP Communications, Other , Bradenton, Florida

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